Job Description
Marketing Manager – HOPE Beer Dublin
Contract: Part-time (two days a week, with minimum one day on site)
Location: HOPE Beer, Kilbarrack, beside the Howth Junction Dart Station
Start Date: September/October 2026
Reports to: General Manager
About HOPE Beer:
HOPE Beer is an award winning brewery based at Howth Junction. HOPE Beer started out in 2015 when the brewery was founded by four friends with a passion for beer and business. What began as a series of late-night kitchen table discussions is now a state-of-the-art brewery, producing an extensive range of award-winning premium craft beers.
HOPE Beer produces a core range of six distinct beer styles which are available all year round as well as two seasonals and a wide range of limited-edition beers.
All HOPE Beers are brewed, bottled, canned and kegged at Howth Junction Business Park on Dublin’s Northside and are crafted to be the perfect accompaniment to food. Each beer has its own distinct name, story and taste experience.
Role Overview:
The Marketing Manager will lead HOPE Beer’s digital, social media, brand, events and new beer launches. This is a hands-on role within a small independent brewery, working closely with the brewing, sales and management teams.
The ideal candidate is creative, commercially minded and passionate about beer, with the ability to create engaging content and help grow the HOPE brand.
Responsibilities and Duties:
Digital, Social Media & Content
- Manage HOPE Beer’s social media and digital channels including; Facebook, Instagram, X, LinkedIn, TikTok and Untapped.
- Create content for HOPE Beer’s social media and other channels including photography, video, graphic design and editing.
- Manage and update the HOPE Beer website.
- Manage webstore and e-commerce orders, including stock levels, orders and suppliers.
- Manage email marketing and other direct-to-consumer communications.
- Monitor digital performance and use insights to improve future content and activity.
New Beer Launches
- Lead the planning and marketing of new beer launches.
- Work closely with the brewing and management teams on new beers, limited editions and collaborations.
- Coordinate beer label designs, ensuring they reflect the HOPE brand.
- Identify and deliver PR opportunities.
Sales Support
- Work closely with the Sales team to identify opportunities across On and Off Trade accounts.
- Develop account-specific marketing solutions, including POS, tap badges, posters, and other promotional materials.
- Support new account activations.
- Conduct in-store tastings with sales team
Events & Festivals
- Work alongside the HOPE Beer team at beer festivals.
- Help the team with Brewery tours.
Reporting, Planning & Administration
- Regularly update management, sales and brewery team of ongoing projects.
- Maintain an organised marketing calendar.
- Maintain organised records of marketing assets, suppliers, media contacts, campaign activity and other relevant information.
About You – Skills & Experience
- Experience in a hands-on marketing role.
- Digital and social media skills particularly content creation.
- Graphic design skills using Canva, Adobe or similar, with the ability to create social graphics, posters, tap badges, labels and POS materials.
- A genuine interest in the Irish craft beer, food and hospitality industry.
- Experience working with pubs, restaurants, off-licences, supermarkets or other trade customers.
- Experience with photography and short-form video/content creation would be helpful.
- Experience with website CMS platforms (WordPress), email marketing (Mailchimp), understanding of SEO, and experience using Meta Business Suite would be helpful.
How to Apply
Email your CV and a short cover letter to wim@hopebeer.ie
Please include examples of relevant marketing work or a portfolio/link to previous campaigns, social media content, designs or other relevant work where available.
